Oil-saving and environmental protection: the direction of the world automobile industry has made it clearMonday, January 19th, 2009
Beginning of this year, which opened in Detroit in 2009 North American International Auto Show, so that exhibitors feel strongly that the world automobile industry is undergoing a rebirth – the major manufacturers have their own future development as the main direction of oil-saving and environmental protection. Happened here clearly tell us: the future, who is saving and environmental technology research and development, application, who they can become the leader of the global automotive development, and those slow, strategic decision-making factories misconduct, regardless of its history, how brilliant, are likely to be abandoned.
Detroit Auto Show, the United States of motor vehicles “Waterloo”
In recent years, Toyota, Hyundai and other auto manufacturers in Europe, Japan and South Korea and the United States step by step extrusion Big Three auto makers (GM, Ford, Chrysler). Exhibition giant launched three models is also clearly felt that, for the Big Three more than 10 years ago, the two major strategic decision-making errors, has already paid and will continue to pay a painful price: the year, General Motors should not be their fault developed hybrid car powered motor technology, Toyota sold and handed over so that Toyota’s hybrid petrol prices when Steal the thunder of the North American market; Big Three auto companies should not blindly adopt the “ostrich mentality”, knowing the long-term will be a marked increase in gasoline prices, but stubbornly holding onto its own products, resulting in tens of thousands of vehicles major auto fuel consumption substantially, even if it was prohibitively difficult to price. Today, only three major automobile manufacturers are beginning to realize its major strategic blunders and, in the scene show a high-profile launch its own new models energy saving and environmental protection. However, the cruel reality is that, although they are in the exhibition hall occupies a large area, and to demonstrate its Highlights of technology, but most exhibitors car is yesterday’s glory – a large luxury vehicle fuel consumption. In energy-saving hybrid cars, such as heavy consumers, the U.S. auto market demand has plummeted nearly 50%, self-financing chain fracture face, the GM, Ford and Chrysler, faced up to the transition at this point in time only and can not did not say it is too late.
Detroit in January, world of ice and snow; automobile exhibition hall, bustling, colorful; off-course background, the world automobile market is the Great Depression, the U.S. Big Three auto makers into funding difficulties, life and death are difficult. Faced with this complex situation, the authorities inside and outside the Detroit exhibition, most worrisome to the end of 2009, the U.S. automobile industry, “the three” pattern is likely to rely on GM and Ford “two-pillar Chingtien” the. While Chrysler Motor Company, it is almost impossible to avoid bankruptcy or reorganization of the fate of the purchase.
In contrast, Toyota, Honda, Kia, Hyundai, all these years on its fuel-efficient, environmental protection, after-sales service advantages such as the massive expansion of the North American auto market, auto show during the launch of future models, but also gain an advantage over the to the continuous development of such as fuel-efficient hybrid technology-driven world of ice and snow, not only in the 2009 North American auto market to stabilize the ground, but surely recovering after further expand market share.
China’s automobile, not to enter the North American reality
It is worth mentioning that the exhibition of two Chinese auto companies – BYD and Brilliance, are also perceived the future of the global automotive industry in the direction of development, and vigorously promote their own hybrid advantage. However, the industry believes that, although the Brilliance of the South African and other developing countries exports of auto market in recent years has come a long way, but to break into the North American market in the foreseeable period of time the wish to remain non-reality.
During the auto show, BYD press conference was impressive, first of all, reporters on the high interest in BYD unexpected. A car in North America did not sell off BYD, let reporters and see the industry is its high-profile R & D and manufacture of car batteries. Do not hesitate to say that both China Motor Corporation, whether the introduction of auto show models, or promotional strategies and techniques, with the United States and Europe and Japan have very different counterparts, especially in car sales to enter the North American market, is extremely fierce, it is necessary to than people imagine is much more difficult. The future development of the global automotive close tracking and research of global automotive forecasting company vice president Michael Robinett believes that China’s auto enterprises, it can take advantage of General Motors, Toyota and other auto makers are facing difficulties such as the North American market in the doldrums, the emphasis on opening up the development of in the national auto market, and to savings technology, management, capital, and even the size of the basis for all aspects of strength for the future into the world lay the foundation for high-end automotive market. If unrealistic to set the direction of the recent developments in the North American International Auto giants such as white-hot art market competition, and its failure is inevitable.
From the show inside and outside the atmosphere, as well as professionals and politicians comment on multi-angle of view, the current difficulties faced by the automotive industry, forcing major companies are putting in a lot of manpower and material resources to seek technical breakthrough, with a view to the next round of executive car market leader in the development. To this end, the next two to three years will likely become the world’s automobile industry development, an important transition phase. During the oil-saving, environmental protection, the quality of all the major manufacturers will be the motto of the competition, while the U.S. auto industry can hold our ground in its traditional strengths, such as hold by the Japanese counterparts have been squeezed out of the 50 percent market share, will be the world automobile industry and other related industries a major focus of concern. At the same time, research in the United States and Japan leading the national car industry, led by R & D, the world automobile industry can achieve fuel efficiency and environmental landmark breakthrough, it is the automotive industry and consumers more attention and look forward to the historic development . Auto Show in Detroit, the reporter clearly felt: As China’s auto manufacturing industry, can keep pace with the times the pace of automotive development, China will decide the future fate of the automotive industry.